Cordaway has significance to me because it is the very first product I ever designed. It began as a simple assignment to design a wall-mounted holder for a coil of AV cables in the Rensselaer PDI design studio. In my mind, it morphed into a study of fluid aesthetics in stationary forms, as well as the interplay of light within transparent acrylic bodies. I tried to value both form and function in this design, and let my natural instinct sculpt the aesthetic of the product.